CRM (Customer Relationship Management) Today, CRM has become a concept that covers much more than customer relationship management and includes many jobs done in businesses outside of production. The CRM program includes many jobs and departments such as marketing, sales, purchasing, after-sales services, offers, ensuring customer satisfaction, gaining new customers, determining customer needs, and many processes in the business are managed under this platform. CRM collects all data on a single platform, allowing the business to manage effectively with accurate and up-to-date data and develop strategies, and paves the way for competitive advantage. The main reason for existence of businesses is their customers, and new customers should be added to existing customers on the way to growth. The primary goal is to gain new customers as well as ensuring current customer satisfaction. At the same time, while competing with other companies, the need for business software to be able to read market data instantly and accurately in order to keep up with the globalizing world will increase even more today and in the future than in the past.